Book Review by the Guardian’s Robert Ashton

Reviewer: Robert Ashton – social entrepreneur and business author
Book Title: Seven Secrets of Successful Fundraising Amal Abdalhakim-Douglas
ISBN: 978-0-9535993-4-9

Like most authors, I read a lot of books. It stretches my thinking and encourages my writing style to evolve. Like most social entrepreneurs, I can be crushingly critical of ‘one size fits all’ solutions, especially when applied to challenges as huge as fundraising. So when even a time served fundraiser sends me a book promising to reveal ‘seven secrets’ sharpen my pencil and prepare to be cruel.
Which only goes to prove how wrong I can be; this book is 80 pages of the common sense we all too often overlook in our quest for complexity. Too short for flannel or author self aggrandisement, you soon realise that you’re reading the words of a modest and very human man.
Wisely in my view, the book starts with the reader. Are you a Reflector, Theorist, Pragmatist or Activist? By page 20 you know what you are and understand, or perhaps are reminded that what you well is what you can do well and the rest is best shared. In other words, fundraising is like surgery, likely to be botched if you try to do it alone and successful if anaesthetist, surgeon and nursing team combine their respective skills.
And then, prepared or perhaps pre-warned, you discover what is in effect a compendium of answers to the questions you’ll almost inevitably ask yourself on any foray into fundraising. Clear, explicit and confidence boosting, the book says it like it is, as you’ve probably already found it and as inevitably you’ll find it again very soon.
And there are some things here we’ve all seen before and that is actually very reassuring. The million pound appeal pyramid is always worthy of revisiting. It’s something that I’ve found to my cost to be annoyingly accurate.
My only criticism is of the publishing world. This book is proof that the big guy can be too cautious leaving a gem to be marketed by someone smaller and braver. I’m going to keep my copy near my desk. I suggest you do the same.

Robert Ashton is a social entrepreneur and best selling business author and a regular Guardian contributor. www.robertashton.co.uk
The book is available through Black Stone Press or Amazon

About these ads

About (Hajj) Amal Abdalhakim-Douglas

Amal Douglas is Senior Consultant at the DMC Consultancy specialising in fundraising and business support and is a long-standing member of both the UK Institute of Fundraising (InF) and Institute of Enterprise & Entrepreneurs (MIoEE). He has authored a number of books and other publications including, Seven Secrets of Successful Fundraising, For the Coming Woman, An Interview with Ralston X, and Zakat - Raising a Fallen Pillar (with Shaykh Abdalhaqq Bewley)

Posted on August 27, 2011, in Business Services, Business Solutions, Fair Trade, Fundraising & Capacity Building, Open & Free Trade, Recommended Products & Services. Bookmark the permalink. 2 Comments.

  1. I used to be very happy to seek out this web-site.I wanted to thanks in your time for this excellent learn!! I positively having fun with each little bit of it and I have you bookmarked to take a look at new stuff you weblog post.

    Can I just say what a aid to seek out someone who actually is aware of what theyre talking about on the internet. You definitely know the right way to convey an issue to gentle and make it important. More people must read this and perceive this side of the story. I cant believe youre no more well-liked since you undoubtedly have the gift.
    very good publish, i certainly love this web site, keep on it

    It?s onerous to seek out educated individuals on this subject, but you sound like you recognize what you?re talking about! Thanks
    You should participate in a contest for one of the best blogs on the web. I\’ll recommend this site!

    An fascinating discussion is value comment. I think that it\’s best to write more on this topic, it may not be a taboo subject but usually individuals are not enough to speak on such topics. To the next. Cheers

    Whats up! I simply want to give a huge thumbs up for the great info you\’ve gotten here on this post. I will probably be coming back to your blog for extra soon.

    This really answered my problem, thank you!
    There are some interesting time limits on this article however I don?t know if I see all of them heart to heart. There\’s some validity however I will take maintain opinion till I look into it further. Good article , thanks and we want extra! Added to FeedBurner as well
    you have got an important blog right here! would you prefer to make some invite posts on my weblog?
    After I initially commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get 4 emails with the identical comment. Is there any way you\’ll be able to take away me from that service? Thanks!
    The subsequent time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my option to learn, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy searching for attention.
    Spot on with this write-up, I really assume this web site wants far more consideration. I?ll in all probability be once more to learn rather more, thanks for that info.
    Youre so cool! I dont suppose Ive read anything like this before. So good to search out somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is wanted on the internet, someone with slightly originality. useful job for bringing something new to the internet!
    I?d should verify with you here. Which is not something I usually do! I get pleasure from studying a submit that may make folks think. Also, thanks for allowing me to comment!
    This is the suitable weblog for anybody who desires to find out about this topic. You notice so much its virtually laborious to argue with you (not that I actually would want?HaHa). You undoubtedly put a new spin on a subject thats been written about for years. Nice stuff, just nice!
    Aw, this was a very nice post. In thought I would like to put in writing like this moreover ? taking time and actual effort to make an excellent article? however what can I say? I procrastinate alot and under no circumstances seem to get one thing done.
    I?m impressed, I have to say. Actually hardly ever do I encounter a blog that?s both educative and entertaining, and let me inform you, you have got hit the nail on the head. Your idea is excellent; the difficulty is something that not enough individuals are speaking intelligently about. I\’m very completely happy that I stumbled across this in my search for one thing regarding this.
    Oh my goodness! an incredible article dude. Thank you Nonetheless I\’m experiencing issue with ur rss . Don?t know why Unable to subscribe to it. Is there anybody getting an identical rss downside? Anyone who knows kindly respond. Thnkx
    WONDERFUL Post.thanks for share..extra wait .. ?
    There are certainly a variety of details like that to take into consideration. That may be a great level to bring up. I supply the thoughts above as normal inspiration however clearly there are questions just like the one you convey up the place the most important thing shall be working in honest good faith. I don?t know if finest practices have emerged around things like that, however I\’m sure that your job is clearly recognized as a good game. Both girls and boys feel the impression of only a moment?s pleasure, for the rest of their lives.
    A formidable share, I simply given this onto a colleague who was doing a bit evaluation on this. And he in actual fact purchased me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to discuss this, I feel strongly about it and love studying more on this topic. If attainable, as you become experience, would you thoughts updating your blog with extra details? It\’s extremely helpful for me. Large thumb up for this weblog submit!
    After research a couple of of the weblog posts in your website now, and I actually like your method of blogging. I bookmarked it to my bookmark web site listing and will be checking again soon. Pls check out my website as properly and let me know what you think.
    Your place is valueble for me. Thanks!?
    This site is known as a stroll-via for the entire information you wished about this and didn?t know who to ask. Glimpse here, and you?ll undoubtedly uncover it.
    There is noticeably a bundle to find out about this. I assume you made sure nice points in features also.
    You made some respectable factors there. I regarded on the web for the issue and found most individuals will go together with with your website.
    Would you be serious about exchanging hyperlinks?
    Good post. I study something tougher on different blogs everyday. It can at all times be stimulating to read content from different writers and follow a bit something from their store. I?d favor to make use of some with the content material on my blog whether or not you don?t mind. Natually I?ll provide you with a link on your net blog. Thanks for sharing.
    I discovered your weblog web site on google and verify a couple of of your early posts. Proceed to maintain up the excellent operate. I just further up your RSS feed to my MSN Information Reader. In search of forward to reading more from you in a while!?
    I am typically to running a blog and i actually appreciate your content. The article has actually peaks my interest. I am going to bookmark your web site and hold checking for brand spanking new information.

  2. Hey there just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I
    think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: